The aim of the conference was to raise awareness amongst the people of the Mediterranean basin engaged in the olive oil sector, on the importance of the extra virgin olive oil, by involving protagonists of the olive oil production and scientific researchers from different sectors, into a fruitful dialog and opinion exchange. Dr E. M. Valanou participated in this conference as an invited speaker with a speech entitled: "Olive oil, Mediterranean Diet, Human Health and the Greek experience of the European Prospective Investigation into Cancer and Nutrition (the EPIC study)".